PSD to Responsive HTML Conversion

Need a boost in your site rankings?

Google demands RESPONSIVE WEBSITES from 81% of websites!

Heard about Responsive Web Design (RWD) before?
If not, here is how we define it!

Responsive web design (RWD) is an approach to web design that ensures the website renders correctly across the viewing environments (devices) with the use of fluid grids, images and CSS3 media queries. The purpose of developing responsive is easy reading and minimum resizing, panning, and scrolling.


And, you should also know why RWD is a big deal in 2015?


Exploding mobile usage – 80% or more people use smartphones for internet searches.
There are more than 1.5 billion global mobile subscribers.

RWD provides a great experience to website visitors no matter the viewing environment.


Mobile research is becoming prominent for purchasing decision. 4 out of 5 consumers shop on smartphones.

Having one single URL makes it easier for Google bot to crawl your site.


According to Google’s Think Insights on Mobile, if a user lands on your mobile website and is frustrated or doesn’t see what they are looking for, there’s a 61% chance they will leave immediately and go to another website (most likely a competitor). It’s also said that if they have a positive experience with your mobile website a user is 67% more likely to buy a product or use a service.

RWD is officially a preferred design pattern for Google.


According to Com Score study, 55% of average social media consumption happens through smartphones.

On that note,
let’s have a look at the adoption rate of
RWD using the Akamai survey.

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81.3% 18.7%

81.7% 18.3%

88.2% 11.8%

RWD share
in Top Tier Websites


Top 100

Top 1,000

Top 10,000

Moreover, the survey also classifies that RWD uses fewer requests per page (74) compared to non-responsive sites (96).

The survey mentions that out of many top sites surveyed 62% neither delivered MDOT sites not responsive sites. Only 17%
catered to RWD and rest provided dynamic serving using MDOT sites.

Mobile Image

So, if we go by the figures, the new mobile friendly algorithm of Google will surely have around 81% of non RWD under their lenses. And, if you do not timely change to RWD, chances are you fall prey to new algorithm. So what does the big daddy google demand with the new algorithm?

The smart NEW mobile friendly algorithm
A ranking booster for some and penalty for some others!

Mobile Friendly Algorithm

Google recognizes three different configurations for building mobile sites, but it has also stated that
“Responsive design is Google’s recommended design pattern.”

Responsive design image
Does my URL
stay the same?
Does my HTML
stay the same?
Responsive Web Design
True icon
True icon
Dynamic Serving
True icon
False icon
Separate URLs
False icon
False icon

No matter which configuration you choose, take note of these key points.

Inform Google when a page is formatted for mobile

Do not block the bots from crawling your page’s resources like CSS, images, etc.

Avoid mistakes like unplayable videos, bad links, etc as they provide
a poor experience resulting in demoted rankings.

Why Google love Loves Responsive design pattern?

Responsive sites attract more links

A single URL for each page attracts higher links than if the same page was at multiple URLs. Similarly, if your mobile website sits at a different subdomain then the power of those links would be weakened.

Responsive sites are easily sharable

Conceive of a scenario when your visitor wants to share your site and doesn’t move ahead seeing a different MDOT site as he isn’t sure devices other use for streaming sites. More visitors will love to share a site that’s flawless across the devices and adaptable to future bigger screens.

Less work for Googlebots

In addition to easier indexing, a responsive website has to be crawled less as a set of URLs need only be accessed once for the content.

Time spent on site and repetitive search

Google takes two prominent factors into consideration: Time spent on site (less bounce rate) and quick repetitive search after leaving the page with not clicking again on the link if it appears on search results (an indication that the site is frustrating.)

So, what about the mobile friendly update?

Google's mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is now more important than ever.

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Not only this, users will find it easier to get relevant, high quality search results that are optimized for their devices.

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This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

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More than penalty the update focuses on a ranking boost.

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After the update, sites which will turn Responsive or mobile friendly will again benefit quickly in terms of the rankings unlike Penguin or Panda updates.

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You could check about your page’s status if its mobile friendly using mobile-friendly testing tool of Google (Note – mobile friendly pages will be labeled mobile friendly)-

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It will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed.


As stated in our earlier infographic,

more than 60% sites are built using WordPress, it is critical to have Responsive WordPress site.

Find a responsive WordPress theme

Plugins can add quite a bit to your design and some of these will allow you to build layouts for
your site. Two examples are the OptimizePress plugin and WordPress Landing Pages.

Make sure you utilize professional coding agencies like WebbyMonks for
a clean and commended markup.

Make sure that the code is compatible across the browsers and touch devices.

If images are a problem, consider alternative CSS solution or use icon fonts.

So, want to do away with the new mobile friendly update and not get penalized? Come to us! WebbyMonks can
safeguard those non-responsive websites which otherwise might have been under the lens of Google’s update!

Webby Monks
Webby Monks

About Webby Monks

Webby Monks convert PSD to Responsive HTML and have robust expertise in developing mobile friendly WordPress sites. We are also good at using frameworks like Bootstrap and Foundation.

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Tweetable Tweets:
  • Infographic - Google's new algorithm and its impact on site rankings!  [ Tweet Stat ]
  • 81% of websites might get affected with Google's new algorithm.  [ Tweet Stat ]
  • 67% of consumers are likely to buy on a mobile website with positive experience.  [ Tweet Stat ]
  • Responsive sites use one URL, easy to crawl for Google bots.  [ Tweet Stat ]
  • Responsive web Design (RWD) is Google's official design pattern.  [ Tweet Stat ]